Scaling the Perfect Apology Generator: Insights on App Search Ads, Monetization, and Analytics
Introduction: Lessons from Launch & Growth The journey of the Perfect Apology Generator (PAG) has been an exciting challenge—merging the power of AI-driven communication with a real-world need for effective apologies. Since launching, the app has gone through multiple iterations, refining both its user experience and monetization strategy. The goal? To help people craft meaningful apologies while ensuring that the business model remains sustainable. Over the past few weeks, we’ve made major strides in four key areas: Launching App Search Ads to test discoverability. Monetizing with AdMob banners while balancing the user experience. Improving the Freemium model with a non-consumable in-app purchase. Analyzing App Store performance to refine the strategy based on real user behavior. So, how have these initiatives impacted downloads, revenue, and user engagement? Let’s dive into the data and lessons learned. 1. App Search Ads: A Strategic Experiment One of the biggest questions for an...